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Analytics Dashboard

Track your profile performance with detailed analytics including visitors, clicks, and engagement metrics.

Your Analytics Dashboard provides comprehensive insights into how your Navo profile is performing. Track visitors, link clicks, engagement rates, and more to understand your audience and optimize your content.

Quick Reference

MetricWhat It Measures
Total Profile VisitsHow many times your profile was viewed
Total Link InteractionsAll clicks on links, social media, and products
Click-Through RatePercentage of visitors who clicked something
Visitors Over TimeDaily visitor count trends
Links PerformanceWhich links get the most clicks
Social Media PerformanceClicks from different platforms
Device BreakdownMobile vs desktop vs tablet
Product PerformanceWhich products get the most interest

Accessing Analytics

  1. Go to your Dashboard
  2. See Quick Stats for 7-day overview
  3. Click any stat card for detailed analytics
  4. Or navigate to /dashboard/analytics directly

Understanding Your Metrics

Total Profile Visits

What it shows:

  • Number of times people viewed your profile page
  • Includes repeat visitors
  • Each page load counts as one visit

How it's calculated:

  • Every unique page view is tracked
  • Same person visiting multiple times = multiple visits
  • Refreshing the page = new visit

What it means:

  • Higher visits = more exposure
  • Track growth over time
  • Measure marketing effectiveness

Pro Tip: Compare with link clicks to see engagement rate!

Total Link Interactions

What it shows:

  • Every click on your links
  • Social media button clicks
  • Product card clicks
  • Contact form widget opens

How it's calculated:

  • Each click event is recorded
  • Includes all clickable elements
  • One visitor can generate multiple clicks

What it means:

  • Higher clicks = engaged audience
  • Shows content relevance
  • Measures call-to-action effectiveness

Click-Through Rate (CTR)

What it shows:

  • Percentage of visitors who clicked something
  • Formula: (Total Clicks / Total Visits) × 100

How it's calculated:

  • Divides total clicks by total visits
  • Expressed as a percentage
  • Updates in real-time

What it means:

  • High CTR (>50%): Engaged audience, compelling content
  • Medium CTR (20-50%): Good engagement
  • Low CTR (<20%): Content may need optimization

Industry benchmarks:

  • Social media influencers: 40-60%
  • Business pages: 25-40%
  • Personal brands: 30-50%

Visitors Over Time

What it shows:

  • Daily visitor count for selected date range
  • Line chart showing trends
  • Peaks and valleys

How to use it:

  • Identify your best days
  • See growth trends
  • Track campaign impact
  • Plan content schedule

Pro Tip: Correlate spikes with your posts or marketing efforts!

Links Performance

What it shows:

  • Click count for each link
  • Ranked from most to least clicked
  • Percentage of total clicks

How to use it:

  • Identify top-performing links
  • Optimize or remove low performers
  • Reorder links (put popular ones first)
  • A/B test different titles

Optimization tips:

  • Move popular links to top
  • Update underperforming titles
  • Remove links with 0 clicks
  • Test different descriptions

Social Media Performance

What it shows:

  • Clicks per social platform
  • Which platforms drive most engagement
  • Social referral traffic

How to use it:

  • Focus growth on top platforms
  • Share more on high-traffic platforms
  • Consider removing inactive platforms
  • Track campaign effectiveness

Device Breakdown

What it shows:

  • Percentage of mobile vs desktop vs tablet visitors
  • Device preferences of your audience

What it means:

  • High mobile (>70%): Optimize for mobile experience
  • High desktop (>50%): Professional audience
  • Mixed: Balanced audience

Optimization:

  • Test your profile on main device type
  • Ensure mobile-friendly if high mobile %
  • Adjust layout for primary device

Product Performance

What it shows:

  • Clicks per product
  • Which products generate most interest
  • Product engagement trends

How to use it:

  • Feature popular products first
  • Improve low-performing products
  • Identify customer preferences
  • Plan inventory or content

Date Ranges

Select different time periods:

  • 7 days: Recent performance snapshot
  • 30 days: Monthly trends
  • 90 days: Quarterly analysis
  • All time: Complete history

Best practices:

  • Check 7-day for recent changes
  • Use 30-day for monthly reporting
  • Compare time periods for growth

Interpreting Your Data

Good Performance Indicators

✅ Growing visitor count over time ✅ CTR above 30% ✅ Top 3 links getting majority of clicks ✅ Consistent engagement across days ✅ Social traffic from multiple platforms

Areas for Improvement

⚠️ Declining visitors - Need more promotion ⚠️ Low CTR (<20%) - Content needs optimization ⚠️ Single link dominance - Diversify content ⚠️ No social clicks - Verify links work ⚠️ Zero product clicks - Improve product presentation

Using Analytics to Optimize

Weekly Review

Every week, check:

  1. Visitor growth - Are you gaining traction?
  2. Top links - What's working?
  3. Device breakdown - Where to optimize?
  4. Drop-offs - What needs fixing?

Monthly Analysis

Every month, analyze:

  1. Growth trends - Are you improving?
  2. Link performance changes - What shifted?
  3. Social media ROI - Which platforms work?
  4. Content effectiveness - What resonates?

Privacy & Data

What We Track

  • Page views (anonymous)
  • Link clicks (no personal data)
  • Device type
  • Referrer source
  • Timestamp

What We Don't Track

  • Personal information
  • Visitor names or emails
  • IP addresses (stored temporarily)
  • Browsing behavior outside Navo

User Privacy

  • Analytics are anonymous
  • Only you see your data
  • Visitors' privacy protected
  • GDPR compliant

Common Questions

Why aren't my analytics updating?

  • Analytics update in real-time
  • Try refreshing the page
  • Check that you're viewing the correct date range
  • Clear browser cache

Can visitors see my analytics?

No, only you can see your analytics data. It's completely private.

How accurate are the numbers?

Very accurate! We track:

  • Every page view
  • Every click
  • In real-time
  • With redundancy

Can I reset my analytics?

No, analytics are permanent for historical tracking. Use date ranges to focus on specific periods.

Best Practices

Set Goals

Define success metrics:

  • Target visitor count
  • Desired CTR
  • Link click goals
  • Product interest targets

Regular Monitoring

Check analytics:

  • Daily: Quick stats overview
  • Weekly: Detailed review
  • Monthly: Trend analysis
  • Quarterly: Strategic planning

Data-Driven Decisions

Use data to:

  • Prioritize high-performing content
  • Remove low-value links
  • Optimize posting times
  • Improve conversions

Benchmarking

Compare yourself to:

  • Your past performance
  • Industry standards
  • Your goals
  • Similar creators

Troubleshooting

Analytics not showing

  • Ensure you're logged in
  • Check internet connection
  • Try different browser
  • Clear cache

Numbers seem wrong

  • Check date range selected
  • Verify timezone settings
  • Compare with other analytics tools
  • Contact support if issues persist

Next Steps:

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